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> Practical, reference for the modern family
> Fun, stimulating activities families do together
> Guide for the safest, newest, tested products and services
Every child is born with unique needs relating to his or her unique ability and behaviour characteristics. This is one reason why more than one million parents turn to Parents and Kids Magazine for advice and support from doctors, educators and parents. Moms and dads will find everything they need to know to raise healthy, well adjusted kids in this essential guide magazine. This premier electronic magazine will also provide them with coping strategies and a multitude of ideas for family activities, vacations and improving family quality of life. Modern mom wants tips on how to optimize family life, lovingly manage children and work, and efficiently do it all.
That's why Parents & Kids Magazine's core market-including mothers, fathers, educators and businesses turn to Parents & Kids Magazine for its answers. There is only one way to access the decision-makers who rely on the expertise needed for parenting their children-Parents & Kids Magazine!
Benefiting from its paperless publishing format, Parents & Kids Magazine is able to be the first to provide the most current news and new product releases, while always respecting the environment.
Each issue contains in-depth feature articles written by experts in the field as well as regular columns on behaviour intelligence tactics, understanding physical, emotional and intellectual growth, development and more. Users have their say through regular columns. Magazine readers are also covered in customer case studies and profiles.
Readership Profile
Parents & Kids Magazine's solutions-oriented, authoritative voice delivers quality to a targeted audience of adult females, aged 28 - 45 years of age, possessing a college, university or post-grad education. The family's combined annual household income is generally above $50 000/year. Our readers own their own home, a computer and regularly enjoy family vacations. Their family boasts one or more children, aged newborn to 15. Our reach for September's magazine issue is 1 200 000.
| GENDER |
| Females | 93% |
| Males | 7% |
| AGE GROUPS |
| 20-25 | 2% |
| 26-30 | 8% |
| 31-35 | 21% |
| 36-40 | 38% |
| 41-45 | 27% |
| 46+ | 4% |
| EDUCATION COMPLETED |
| Secondary School | 16% |
| College | 24% |
| University | 42% |
| Post-Grad | 18% |
| ANNUAL HOUSEHOLD INCOME |
| <$25 000 | 4% |
| $26 000-$49 000 | 24% |
| $50 000-$80 000 | 40% |
| $81 000-$120 000 | 17% |
| >$121 000 | 15% |
| OUR READERS |
| Own their home |
| Own a computer |
| Have internet access |
| Take regular family vacations |
| Send their children to camp |
| PARENTING / LIFESTYLE CONCERNS |
| Discipline |
| Education |
| Childcare |
| Health |
| Fun activities to do with my children |
| Keeping an organized home |
| OVER THE NEXT 14 MONTHS: |
| Vehicle |
| Home improvements |
| Furniture |
| Clothing and other baby gear or toys |
| Cord blood banking / Health purchases |
Our Commitment to your results
Our targeted audience approach ensures that your message is read by your future customer. We have a controlled distribution network and a solid media public relations program to acquire high numbers of subscriptions.
SUBSCRIPTIONS: Magazine Distribution Program
| Mother-To-Be Expo |
| Parenting Is An Art Expo! |
| Subscriber and newsstand sales |
| School & library distribution program |
| Early childhood centres |
| Child care facilities |
| Doctor's offices, medical clinics, health care professionals |
| Controlled circulation to a select list of targeted Parents and Kids |
| Consumers and retailers |
Fun
| Activities |
| Family events and vacations |
| State of the art products and services |
| Family wellness models |
| Parenting advice; using an interactive and hands on approach to learning the skills necessary for a high quality of life |
EDUCATING, INFORMING, FACILITATING SINCE 1991
Serving your community with Mother-To-Be Expo!
Parenting Is An Art Expo!
Contributions to Ontario schools and to
Quality Of Life Omnimedia Kids Foundation
Parents & Kids
Editorial Calendar
January
| Editorial Highlights |
- Bullying in Our Schools; What You Need to Know
|
- First Smiles, Words & Steps: A 12 month Guide to Your Amazing Baby's Milestones
|
- 10 Sleep Secrets
|
- Teaching Family Values
|
Bonus Distribution
Ad Space Closes: January 19
Ad Emails: January 26
February
| Editorial Highlights |
- How Children learn to talk
|
- Better Daycare; Inside Tips
|
- Your Child Needs a Good Role Model
|
- Be My Valentine; Ways to Make Your Kids Feel Wonderful
|
| Top Toilet Training Tips |
Ad Space Closes: February 16
Ad Emails: February 23
March
| Editorial Highlights |
| Education and camp guide |
| Focus on your child |
Bonus Distribution: Mother-To-Be Expo!
Ad Space Closes: March 23
Ad Emails: March 31
April
| Editorial Highlights |
- Get Organized
|
- Allergy Alert…Top Triggers
|
- Baby Proofing 10 Scary Hazards Parents Miss
|
- Which attitudes do you want your child to learn?
|
Bonus Distribution: Mother-To-Be Expo!
Ad Space Closes: April 20
Ad Emails: April 27
May
| Editorial Highlights |
- I Love You Mom
|
- Creating a bond with your baby that lasts
|
- On the Road Again: Travel Toys
|
- Your New Baby - Where to get the help you need
|
- It's the Little Things We Do: Loving Our Mother Earth
|
Bonus Distribution: Mother-To-Be Expo!
Ad Space Closes: May 18
Ad Emails: May 25
June
| Editorial Highlights |
| Best Ways to Keep Kids Active |
| How to Get Your Child to Choose Healthy Foods |
| I love you Dad! |
| Conquer Clutter: Ways to Organize Your Space |
| Our spectacular Canadian rail adventure! |
| Summer Fun: Interactive excursions & activities that kids love |
| Experience Niagara Falls |
Ad Space Closes: June 22
Ad Emails: June 29
July
| Editorial Highlights |
- Awesome holidays
|
- Decoding Your Baby's Cries
|
- Ready to Roll: Die-Cast Cars and Vehicles
|
- Healthiest Foods for Kids
|
- Happiness…Raising Happy, Confident Children
|
| Travel Checklist |
| Special Report: The Safest Family Mini-Vans |
| VBAC! |
| Teaching Manners |
Ad Space Closes: July 20
Ad Emails: July 27
August
Ad Space Closes: August 24
Ad Emails: August 31
September
| Editorial Highlights |
| Your child's snacks |
| Keep your kids from getting sick |
| Teacher's Pet: School Supplies |
| Family Fun in Orlando |
| Disney! Deals Every Family Can Afford |
| School Success |
| Experience Ottawa; (Main story runs in December) |
Ad Space Closes: September 22
Ad Emails: September 29
October
| Editorial Highlights |
- Under the Microscope: Science and Nature Toys
|
- 3D/4D Ultrasound Makes Your Baby a Reality
|
- Simple Strategies for an Easy to Keep neat Home
|
- Moms' Time-saving Secrets
|
- 10 easy ways to stay well and feel great
|
| Toy Story: Choosing Toys with Staying Power |
| Simplest may be best when choosing toys with staying power |
| The relaxing way to travel |
| Experience Ottawa This Winter; (Main story runs in December) |
Bonus Distribution: Mother-To-Be Expo!
Ad Space Closes: October 20
Ad Emails: October 27
November
| Editorial Highlights |
- Breastfeeding Success!
|
- How to Raise Happy, Confident Kids
|
- It's Got Your Name All over It: Personalized Products/Special Keepsakes
|
- Do children learn from educational toys? The shelves are stocked full of educational toys, but do kids actually learn from them?
|
- Organization: Storage Solutions for the toys
|
| Experience Ottawa; (Main story runs in December) |
Bonus Distribution: Mother-To-Be Expo!
Ad Space Closes: November 17
Ad Emails: November 24
December
| Editorial Highlights |
- Experience Ottawa
|
- Special Holiday Issue! 100 of our favourite yummy, fun lovelies
|
- Keeping Occupied: Tips for Mind and Body
|
- Active Kids = Happy Kids
|
- New Baby? Help Big Brother and Sister Feel Special
|
- Naptime success!
|
| Shopping For Baby? The Products You Need |
| Top Potty Tips |
| Travel Checklist |
Ad Space Closes: December 22
Ad Emails: December 29
Please Note: Quality Of Life Omnimedia's editorial calendar is subject to change without notice. Please email any questions or comments about the schedule to the editor.
Contents
Parents & Kids Magazine, September Issue:
Volume 2, Number 1
Special Focus: Birthday Edition
| 1 | Delicious Birthday Cakes |
Learn how to make three delicious, easy to make, tried and tested cakes.
Tips on the efficient use of kitchen appliances and ingredient substitutions for creative and successful experimentation are a regular feature.
Integrate a chemistry lesson for older children and involve youngsters in safe measuring exercises.
Features
- Special Birthday Issue!
|
- Silly Party Themes
|
- Delicious Birthday Cakes
|
- From meltdowns to milestones…Your toddler
|
- Make Learning Fun!
|
- Your child's snacks
|
- Keep your kids from getting sick
|
- Teacher's Pet: School Supplies
|
- Family Fun in Orlando, Florida
|
- Disney! Deals Every Family Can Afford
|
- School Success
|
Tutorial
| 2 | Children the Challenge: Analyzing 3 Common Behaviours |
Departments
| 3 | Editor's Letter |
| Every aspect of Parents & Kids editorial is designed to help its readers enrich essential skills that will minimize stress.
Topics such as Health & Nutrition, Environment and Green Living, Housing & Home, Dollars & Sense, Family, Humor are among the multitude of ideas discussed. |
| 6 | Life with Kids… Ask the Experts |
| Topics of interest to our readers include; cleaning, travel, sales, nursery, camp, love, organization, toys activities, sports… |
| 7 | My Growing Child - Ask the Experts: Q & A |
| Three age levels: Pregnancy, birth to 3 years, 4 to 7 years, 8 to 12 years |
| 8 | Emergency Guide |
| Body injuries… What do I do? |
| 9 | Crafts |
| Step by step instructions. Unique creations, art concepts and encouraging individuality in doing |
| 10 | Cooking Together |
| Three age levels: 3 - 5 years, 6 - 8 years, 9 - 12 years |
| 11 | Family Values |
| A guide to teaching what matters most |
| 12 | Behaviour - Ask the Parenting Coach: Q & A (3 topics) |
| Terry Carson, M. Ed., Certified Parenting Coach
When parenting issues are difficult to handle alone
|
| 13 | Healthy Child: Q & A and 3 stories |
| Pediatric specialist reports |
| 14 | Safe Child |
| Tips, stories, surveys |
| 15 | Organizing My Life |
| Pictures, stories and facts |
| 16 | Exhibitions |
| Relevant forthcoming events with special previews on the top shows - plus reviews of how they went |
| 17 | Developments |
| News from the world of |
| 18 | Resellers Required |
| This forum is for companies looking for specific types of re-sellers.
Companies looking for business partners across Canada…
|
Regular Features
| 19 | Working Mom, Quick fix, Treat Your Feet, Style, News, Story |
| Pictures, stories and facts |
| 20 | Dads |
| Pictures, stories and facts |
| 21 | Pets with |
| Pictures, stories and facts |
| 22 | Product Trends & Tips |
| Pictures, stories and facts |
| 23 | Science |
| Pictures, stories and facts |
| 24 | Technology |
| Pictures, stories and facts |
| 25 | Travel |
| Pictures, stories and facts |
| 26 | Party Central |
| Pictures, stories and facts |
| 27 | Book Lover's Corner |
| Pictures, stories and facts |
| 28 |
Family Loving Guide: Ways to tell your family how you love them, 25 food/gift/fruit trick |
| Pictures, stories and facts |
| 29 | Quick to Make Tasty Dishes |
| Pictures, stories and facts |
| 30 | Time for Mom |
| Pictures, stories and facts |
| 31 | Things/picture for each |
| Pictures, stories and facts |
| 32 | Natural Beauty: Q & A |
| Q & A, Tips on how to care: skin care, make-up, hair, grooming |
| 33 | Healthy Mom |
| Pictures, stories and facts |
| 34 | Family Time: Q & A |
| Pictures, stories and facts |
| 35 | Places to Visit |
| Pictures, stories and facts |
| 36 | Family Travel Guide - Directory |
| Pictures, stories and facts |
| 37 | The Marketplace |
| Pictures, stories and facts |
| 38 | In-depth Reporting |
| On key topics and trends in sustainability, and their business significance |
| 39 | In-depth reporting on key interviews |
| With key leaders in the sustainable business movement - from heads of corporations to regulators and leaders of non-governmental organizations |
| 40 | Case Studies |
| Of economically successful green initiatives |
How does the digital magazine edition work?
In one word - Click!
1. CLICK on the e-mail link for access.
2. CLICK to browse the issues.
3. CLICK on advertisements to learn more about products.
Improving Quality Of Life...
Empowering you through pregnancy & inspiring your WHOLE CHILD!
2006 Parents & Kids Advertiser Rates - Canada-Wide Distribution Zone
| Frequency | 1 X | 2 X | 3 X | 4 X | Special |
| Full Page | $1 448 | $1 419 | $1 376 | $1 333 | $1 304 |
| 2/3 Page | $ 988 | $ 968 | $ 939 | $ 909 | $ 888 |
| 1/2 Page | $ 846 | $ 829 | $ 804 | $ 779 | $ 762 |
| 1/3 Page | $ 629 | $ 616 | $ 597 | $ 579 | $ 566 |
| 1/6 Page | $ 351 | $ 344 | $ 331 | $ 323 | $ 316 |
| 1/12 Page | $ 155 | $ 152 | $ 147 | $ 143 | $ 139 |
| 2nd Cover page | $1 650 | | | | |
| 3nd Cover page | $1 738 | | | | |
| 4nd Cover page | $1 738 | | | | |
| First page after Cover page | $1 650 | | | | |
| Back Cover page | $2 898 | | | | |
| Last page before back cover page | $2 606 | | | | |
All rates quoted are gross. Payment is due within 30 days. Rates are subject to change.
Quality Of Life Omnimedia may, in its sole discretion, accept or reject any order for any reason at any time without any liability or obligation whatsoever, to any individual and/or entity, including, without limitation, to Representative or to any entities seeking to purchase advertising.
Please add 6% GST to all rates. To receive a frequency rate, a contract must be completed and a series of postdated cheques must be submitted at time of ad placement, each cheque bearing the deadline date of the issue in which the ad will appear. Ads will run consecutively. Advertisers who have purchased ad space on the 2X, 3X, 4X, Special rate, but who prematurely withdraw their advertising will be subject to retroactive billing at the 1X rate for the ads that ran prior to the cancellation.
NSF cheques are subject to a service charge of $20, made payable to Quality of Life Omnimedia Inc.
MATERIAL REQUIREMENTS
| Full page | 21.25 cm | (8 3/8 ") | X | 27 cm | (10 7/8") |
| 2/3 page | 14 cm | (5 1/2") | X | 27 cm | (10 6/8") |
| 1/2 page Horizontal | 13.5 cm | (4 1/8") | X | 21 cm | (10 6/8") |
| 1/2 page Vertical | 7 cm | (2 3/4") | X | 27 cm | (10 6/8") |
| 1/3 page Square | 13.5 cm | (5 1/4") | X | 12.5 cm | (4 6/8") |
| 1/6 page Vertical | 6.25 cm | (2 1/2") | X | 12 cm | (4 3/4") |
| 1/6 page Horizontal | 13.25 cm | (5 1/4") | X | 5.25 cm | (2 1/8") |
| 1/12 page | 6.25 cm | (2 1/2") | X | 5.5 cm | (2 1/8") |
PREFERRED MATERIALS: DISC
Ads should be created in PC with files created in Illustrator. Digital file of ads may be e-mailed as high resolution PDF files. Files may also be sent on CD and must be PC compatible. Please furnish all fonts and images.
PLEASE MAIL PRINTING MATERIALS or email to your rep.:
First Editing Team
Quality of Life Omnimedia Inc.
P.O. Box 100
Nobleton, ON
L0G 1N0
416 945 8315
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